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Technical SEO Agency · Technical SEO Service

Fix the Technical Foundations That Are Costing You Rankings

Most websites are leaking organic traffic through invisible technical issues. As your dedicated technical SEO agency, we perform a 200-point audit, fix every barrier between your site and Google's crawler, and build the infrastructure that lets great content rank where it deserves to.

10+ Years Experience 200-Point Audit Core Web Vitals Experts Results in 60–90 Days
Live Technical Audit Snapshot
🐢Page Speed (LCP)
5.8s — Fix Needed
📋XML Sitemap
Errors Found
🔗Broken Internal Links
47 Found
📱Mobile Usability
3 Issues
🔒HTTPS / Security
Passed
🧠Structured Data
Missing
🔄Duplicate Content
12 Pages
🤖Robots.txt Config
Review Needed
31
Technical Health Score
Critical issues blocking rankings — needs immediate attention
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10+Years Technical SEO
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200-PointAudit Framework
4.6xAvg. Crawl Error Reduction
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90 DaysTo First Results
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500+Sites Audited
Does Your Site Have These Symptoms?

Technical Problems Are Silently Sabotaging Your Rankings

You might have excellent content and strong backlinks — but if Google can't efficiently crawl, render and index your pages, none of that matters. These are the most common warning signs that your website has critical technical SEO issues holding it back.

Technical issues are responsible for up to 72% of underperforming websites — even those with solid content strategies. The problems are often invisible to the website owner, but very visible to Google's crawlers.

Diagnose My Site Free →
01

Traffic Dropped After Google Update

Algorithm updates often penalise poor technical health — slow pages, thin content signals, duplicate URLs and bad Core Web Vitals scores.

02

Pages Not Showing Up in Google

New pages that aren't indexed mean crawl budget waste, sitemap errors, noindex tags, or robots.txt misconfigurations blocking Googlebot.

03

Website Loads Slowly on Mobile

Google's Core Web Vitals are ranking signals. Poor LCP, high CLS and slow INP directly impact both user experience and search position.

04

Ranking Plateau Despite Good Content

When content is strong but rankings have stalled, the culprit is almost always a technical barrier — site architecture, crawl depth, or internal linking.

05

Duplicate Pages Competing Against Each Other

Multiple URLs serving the same or similar content split your ranking authority and confuse Google about which page to rank.

06

No Rich Snippets or Featured Results

Without structured data (Schema markup), Google has no machine-readable context to display rich snippets, FAQs, reviews or breadcrumbs in search results.

07

High Crawl Errors in Search Console

404 errors, redirect chains, orphaned pages and misconfigured canonical tags waste Googlebot's crawl budget and erode your domain authority.

08

JavaScript Content Not Indexed

Content rendered by JavaScript frameworks (React, Vue, Angular) may not be seen by Google unless server-side rendering or dynamic rendering is properly configured.

09

Site Migration Led to Traffic Loss

Poorly executed domain migrations or HTTPS migrations without proper 301 redirects can cause catastrophic, permanent ranking losses if not handled correctly.

What is Technical SEO?

The Foundation Every Successful Website Is Built On

Technical SEO is the process of optimising the infrastructure of your website so search engines can efficiently crawl, render, index and understand every page you've created. It's the essential groundwork that makes all other SEO activity more effective.

Without strong technical foundations, even the best-written content and the highest-quality backlinks will underperform. Technical SEO ensures nothing stands between your pages and the top of Google's search results.

As your dedicated technical SEO consultant, we go far beyond a basic site speed check — we audit, diagnose and fix every layer of your website's technical architecture using a proven 200-point framework.

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Crawlability

Ensuring Googlebot can access and navigate every important page

🖥️

Renderability

Guaranteeing JavaScript content is fully processed and visible to crawlers

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Indexability

Making sure valuable pages are included in Google's index without duplication

Page Experience

Optimising Core Web Vitals, speed and mobile usability as ranking signals

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Site Architecture

Building logical URL structures and siloed content hierarchies

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Structured Data

Adding Schema markup so Google understands and features your content

Technical SEO Services

Every Technical SEO Service Your Website Needs

Our technical SEO service covers every dimension of your website's infrastructure. From the first crawl audit to ongoing monitoring — we handle it all.

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200-Point Technical SEO Audit

Our flagship service. A comprehensive diagnostic of every technical element on your website — crawlability, indexation, speed, architecture, structured data, security and more. Delivered with a prioritised fix-it roadmap.

Full Screaming Frog + Google Search Console analysis
Crawl depth, orphan page and architecture review
200-point checklist covering all ranking factors
Prioritised fix list: critical, high, medium, low
Competitor technical benchmarking
60-day post-audit ranking impact tracking

Page Speed & Core Web Vitals Optimisation

Google's page experience signals are direct ranking factors. We diagnose and fix every metric — LCP, INP, CLS and TTFB — to achieve green Core Web Vitals scores that improve both rankings and user experience.

Largest Contentful Paint (LCP) optimisation
Interaction to Next Paint (INP) improvements
Cumulative Layout Shift (CLS) elimination
Image compression, next-gen formats (WebP, AVIF)
Critical CSS extraction and render-blocking removal
CDN setup, caching and server response optimisation
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Crawlability & Indexation Optimisation

We ensure Googlebot can access, crawl and index your entire website without wasting crawl budget on low-value pages. Every directive — robots.txt, XML sitemap, noindex tags — is audited and corrected.

Robots.txt review and correction
XML sitemap audit, cleaning and resubmission
Crawl budget analysis and optimisation
Google Search Console coverage report fixes
Noindex / nofollow audit
Log file analysis (Googlebot crawl patterns)
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Structured Data & Schema Markup

Schema markup gives Google machine-readable context about your content, unlocking rich results in SERPs — star ratings, FAQs, prices, breadcrumbs and more. We implement and test all Schema types relevant to your business.

Organisation, LocalBusiness, WebSite schema
FAQPage and HowTo schema (featured snippets)
Product, Offer and Review schema (e-commerce)
Article and BlogPosting markup
BreadcrumbList for site navigation
Schema validation via Google Rich Results Test
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URL Structure & Site Architecture

A logical URL hierarchy and silo structure channels link equity efficiently to your priority pages and helps Google understand the topical relationships within your site. We design and implement architectures built for both users and search engines.

URL structure audit and optimisation
Information architecture and content siloing
Internal linking strategy and implementation
Breadcrumb navigation implementation
Flat vs. deep site structure evaluation
Orphan page identification and interlinking
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Duplicate Content & Canonicalisation

Duplicate content splits your ranking authority and confuses Google about which page to rank. We identify every instance of duplicate, near-duplicate and thin content, and implement the correct canonicalisation strategy.

Full duplicate content audit (exact and near-duplicate)
Canonical tag implementation and review
Parameter handling in Google Search Console
Pagination handling (rel=prev/next or canonical)
WWW vs. non-WWW and HTTP vs. HTTPS consolidation
Thin content identification and remediation
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Mobile-First Indexing Optimisation

Google indexes the mobile version of your website first. If your mobile experience lags behind your desktop, your rankings suffer across all devices. We audit and optimise your site for flawless mobile-first indexing.

Mobile usability audit via GSC and Lighthouse
Responsive design and viewport configuration
Mobile page speed and Core Web Vitals
Touch target sizing and mobile UX
Mobile-specific content parity check
AMP (Accelerated Mobile Pages) implementation/removal
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JavaScript SEO & Rendering Optimisation

Websites built on JavaScript frameworks (React, Angular, Vue, Next.js) present unique challenges for Googlebot. We audit how Google renders your site and implement the correct solution — SSR, dynamic rendering or pre-rendering.

JavaScript rendering audit (CSR vs. SSR vs. ISR)
Googlebot rendering simulation via GSC Fetch
Server-side rendering (SSR) implementation
Dynamic rendering configuration
Critical content accessibility without JavaScript
Next.js / Nuxt.js / Gatsby SEO optimisation
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International SEO & Hreflang

Businesses operating in multiple countries or languages need precise hreflang implementation to ensure each language/region variant serves the correct audience — avoiding content duplication penalties across markets.

Hreflang tag implementation and validation
International URL structure (subdomain vs. subdirectory)
Country targeting in Google Search Console
Geotargeting configuration
Multi-language XML sitemap creation
International duplicate content resolution
200-Point Technical Audit

What Our 200-Point Technical Audit Covers

No generic checklists. Our audit framework has been refined across 500+ websites over 10 years to catch every ranking barrier — from obvious errors to hidden issues most agencies miss.

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Crawlability

38 checkpoints
Robots.txt directives
Crawl budget analysis
XML sitemap accuracy
Log file crawl patterns
Crawl depth & orphan pages
Redirect chains & loops
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Indexation

32 checkpoints
GSC coverage errors
Noindex tag misuse
Canonical tag accuracy
Duplicate page detection
Parameter handling
Pagination configuration

Page Speed & CWV

44 checkpoints
LCP, INP, CLS scores
Server response (TTFB)
Render-blocking resources
Image optimisation
Caching & CDN config
JavaScript execution audit
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Architecture & URLs

28 checkpoints
URL structure review
Silo & hierarchy logic
Internal link equity flow
Breadcrumb navigation
404 error mapping
Redirect strategy audit
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Structured Data

22 checkpoints
Schema type coverage
JSON-LD vs. Microdata
Rich result eligibility
Schema validation errors
Entity & knowledge graph
FAQ / HowTo schema
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Mobile & UX

20 checkpoints
Mobile-first index parity
Viewport configuration
Touch target sizing
Intrusive interstitials
Mobile CWV scores
AMP configuration
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JavaScript & Rendering

12 checkpoints
CSR / SSR / ISR audit
Rendered vs. raw HTML
Dynamic rendering setup
JS error monitoring
React / Vue / Angular SEO
Hydration issues
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Security & HTTPS

16 checkpoints
HTTPS implementation
Mixed content errors
SSL certificate validity
HSTS configuration
Security headers audit
Spam / malware scan

🔬 Our 200-point audit takes 5–7 business days and is delivered as a prioritised report with every issue categorised by severity — critical, high, medium and low — along with specific fix instructions your team can act on immediately.

Core Web Vitals Experts

Core Web Vitals: Google's Page Experience Ranking Signals

Since Google's Page Experience update, Core Web Vitals are confirmed ranking signals. Websites with poor CWV scores are at a direct disadvantage in the SERPs compared to faster, smoother competitors. We specialise in achieving and maintaining green scores across all three metrics.

According to Google's own data, pages meeting Core Web Vitals thresholds are 24% less likely to be abandoned by users before fully loading.

CWV Thresholds at a Glance
LCP
≤2.5s
Good
LCP
≤4.0s
Needs Improvement
LCP
>4.0s
Poor

📊 Only 33% of websites currently pass all Core Web Vitals thresholds — meaning 2 out of 3 of your competitors are likely failing, giving you a significant ranking opportunity.

LCP

Largest Contentful Paint

Measures how quickly the main content of a page loads and becomes visible to the user.
Good: ≤ 2.5 seconds
Needs Improvement: 2.5s – 4.0s
Poor: > 4.0 seconds

LCP is most commonly impacted by unoptimised hero images, render-blocking scripts, slow server response times and missing resource prioritisation.

Optimise hero images (WebP, preload, lazy-load below fold)
Eliminate render-blocking CSS and JavaScript
Upgrade server hosting and implement CDN
Enable browser caching and HTTP/2
INP

Interaction to Next Paint

Replaced FID in 2024. Measures the responsiveness of a page to all user interactions throughout the entire page session.
Good: ≤ 200 milliseconds
Needs Improvement: 200ms – 500ms
Poor: > 500 milliseconds

INP replaced FID in March 2024 and is harder to optimise than its predecessor. It requires identifying long tasks, reducing JavaScript execution time and breaking up heavy event handlers.

Break up long JavaScript tasks (>50ms)
Debounce expensive event listeners
Minimise third-party script impact
Implement Input Delay measurement via PerformanceObserver
CLS

Cumulative Layout Shift

Measures the visual stability of a page — how much the layout unexpectedly shifts during loading as elements move around.
Good: ≤ 0.1
Needs Improvement: 0.1 – 0.25
Poor: > 0.25

Layout shifts are frustrating for users and are commonly caused by images without dimensions, dynamically injected content, web fonts causing FOIT/FOUT, and ad slots without reserved space.

Always define width & height on images/videos
Reserve space for ads and dynamically loaded content
Use font-display: swap to prevent FOIT
Avoid inserting content above existing DOM elements
Our Technical SEO Process

How We Diagnose, Fix and Continuously Improve Your Technical SEO

A structured, transparent process that leaves no technical stone unturned — from initial audit to long-term monitoring.

01

Discovery & Technical Baseline Assessment

We begin by gaining access to Google Search Console, Google Analytics 4, your CMS and server logs. This gives us a complete picture of your current technical health, existing errors and historical ranking patterns before we write a single line of code.

GSC AccessGA4 ReviewServer Log RequestCMS Access
02

200-Point Technical SEO Audit

Our technical SEO consultant runs a full Screaming Frog crawl combined with Ahrefs, Semrush, PageSpeed Insights, Lighthouse and log file analysis. Every finding is categorised by severity and cross-referenced against Google's documentation to build an evidence-based fix roadmap.

Screaming Frog CrawlLog File AnalysisLighthouse AuditCompetitor Benchmarking
03

Prioritised Fix Roadmap Delivery

You receive a detailed report with every issue categorised by impact — critical blockers, high-priority wins and long-term improvements. Each issue includes a plain-English explanation, the potential ranking impact and precise developer-ready instructions to implement the fix.

Critical Fix ListDeveloper SpecsImpact ScoringTimeline Planning
04

Hands-On Implementation

We don't just hand over a report — we fix the issues ourselves. Our technical team implements fixes directly in your CMS (WordPress, Shopify, Webflow etc.), works alongside your development team for custom-coded sites, or provides developer-ready specifications for complex backend changes.

WordPress SEO FixesShopify Technical SEOSchema ImplementationSpeed Optimisation
05

Validation & Quality Assurance

Every fix is validated before and after using Google Search Console, Rich Results Test, PageSpeed Insights and live crawl verification. We confirm crawl errors are resolved, sitemaps are accepted and page speed scores have improved before marking any issue as closed.

GSC ValidationRich Results TestingRe-crawl VerificationCWV Score Check
06

Ongoing Monitoring & Reporting

Technical SEO is not a one-time activity. New pages, CMS updates, plugin conflicts and algorithm changes constantly introduce new technical issues. We provide monthly technical health monitoring, alerting you to new issues before they impact your rankings.

Monthly MonitoringGSC AlertsCWV TrackingRanking Impact Report
Common Issues We Resolve

Technical Problems We Fix Every Single Day

These are the most frequent — and damaging — technical SEO issues we encounter during audits. Any one of these can significantly suppress your organic rankings.

🐌

Slow Page Speed

LCP times above 4 seconds directly suppress rankings and cause 53% of mobile users to abandon your site before it fully loads.

Image compression, CDN, caching, render-blocking removal

Blocked Crawl Paths

Incorrect robots.txt directives or noindex tags accidentally blocking important pages from Google's index — a silent but catastrophic issue.

Robots.txt audit, GSC coverage review, noindex audit
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Redirect Chains & Loops

Every redirect in a chain dilutes PageRank transfer. Chains of 3+ redirects waste crawl budget and lose up to 85% of link equity.

Direct 301 mapping, redirect chain consolidation
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Duplicate Content Issues

Multiple URLs serving identical or near-identical content split ranking signals and confuse Google about the canonical version to rank.

Canonical tags, parameter handling, WWW/HTTPS consolidation
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Broken XML Sitemap

Sitemaps containing 404 pages, noindex URLs, or blocked resources actively mislead Googlebot and waste valuable crawl budget.

Sitemap clean-up, dynamic sitemap generation, resubmission
🧩

Missing Structured Data

Without Schema markup, you're invisible to Google's rich result features — losing potential 30%+ higher click-through rates from featured snippets.

JSON-LD schema implementation for all key page types
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Mobile Usability Errors

Text too small, clickable elements too close together, viewport not configured — mobile errors directly trigger lower mobile-first ranking positions.

Responsive design audit, touch target fixes, viewport meta
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HTTPS & Mixed Content Errors

Mixed content warnings (HTTP resources on HTTPS pages) create security flags and can suppress rankings as Google prioritises secure, trustworthy sites.

SSL audit, mixed content resolution, HSTS implementation
Technical SEO Results

Real Technical SEO Transformations

Here's what happens when we fix the technical foundations. These are real outcomes delivered for our clients through technical SEO fixes alone — before content or link building even began.

E-Commerce · Fashion
Online Apparel Retailer
Primary Technical Issue8,400+ pages blocked by robots.txt misconfiguration. Product pages not indexed. Zero organic traffic despite active link building for 6 months.
0 → 8,400Pages indexed
320%Traffic in 60 days
4.2xRevenue increase
SaaS · Technology
B2B Software Company
Primary Technical IssueReact SPA with full client-side rendering. Google rendering showed blank pages. 95% of content invisible to Googlebot despite 2 years of content investment.
SSRMigration complete
5.8xIndexed pages
210%Organic leads
Healthcare · Services
Multi-Location Clinic
Primary Technical IssueLCP of 8.4 seconds. Core Web Vitals all failing (red). Mobile bounce rate of 82%. Outranked by smaller competitors with weaker content but faster sites.
1.9sNew LCP score
All GreenCore Web Vitals
+64%Mobile rankings
Tools & Technologies

Professional Tools Our Technical SEO Consultants Use Daily

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Screaming Frog
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Google Search Console
PageSpeed Insights
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Google Lighthouse
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Semrush
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Ahrefs
📈
Google Analytics 4
🧬
Rich Results Test
🖥️
Chrome DevTools
📋
Sitebulb
📝
DeepCrawl
🌐
WebPageTest
Why Choose Luish Infotech

Why We're the Right Technical SEO Agency for Your Business

There's a difference between an SEO agency that ticks a technical checklist and one that genuinely understands the engineering behind how Google crawls, renders and ranks your website.

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We Fix, Not Just Report

Most agencies audit and hand you a PDF. We audit, then implement every fix ourselves — directly in your CMS or alongside your developers. You get results, not just recommendations.

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10+ Years Technical Depth

We've handled technical SEO through every major Google algorithm change — Panda, Penguin, BERT, Core Updates and the Page Experience update. That depth of experience means we anticipate problems before they cost you rankings.

🖥️

JavaScript SEO Specialists

We're one of the few agencies in India with real JavaScript SEO expertise — from React and Next.js to Angular and Vue. If your site is a JS framework, we know exactly how to make it crawlable.

📊

Data-Driven, Never Guesswork

Every recommendation we make is backed by data from Google Search Console, server logs, and Screaming Frog crawls. We show you the evidence behind every fix, not just opinions.

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Senior Technical SEO Consultant

You work directly with a senior technical SEO consultant who owns your account from audit to implementation to reporting. No handoffs to junior staff after you sign.

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Ongoing Technical Health Monitoring

Technical SEO is not a one-time fix. We provide continuous monitoring that catches new issues from plugin updates, content additions and CMS changes before they impact your rankings.

Client Reviews

What Clients Say About Our Technical SEO Work

★★★★★

"We had no idea our robots.txt was blocking thousands of product pages from Google. Luish Infotech found it in the first hour of the audit. Within 8 weeks of the fix, our organic traffic tripled. That one technical change paid for a year of SEO retainer."

PD
Priya Desai
E-Commerce Director · Mumbai
★★★★★

"Our website was built on React and Google literally couldn't see any of our content. Luish's technical team migrated us to server-side rendering and the difference was night and day — from 12 indexed pages to over 400 in just 6 weeks."

NK
Nikhil Kapoor
Founder, SaaS Startup · Bangalore
★★★★★

"Our Core Web Vitals were in the red for months and we couldn't figure out why our rankings were slipping. Luish fixed our LCP from 8 seconds to under 2 in three weeks. Our mobile rankings jumped immediately and our bounce rate dropped by 40%."

SR
Sunita Rao
Marketing Head · Healthcare Company · Pune
Frequently Asked Questions

Technical SEO Questions Answered Honestly

What is technical SEO and why is it important?

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Technical SEO is the process of optimising the backend infrastructure of your website so search engines can efficiently crawl, render, index and rank your pages. It covers site speed, Core Web Vitals, crawlability, structured data, mobile optimisation, HTTPS security, URL structure, XML sitemaps, JavaScript rendering and more. It's important because even the best content and strongest backlinks will underperform if Google faces technical barriers accessing your pages. Technical SEO is the non-negotiable foundation of all other SEO activity.

How long does technical SEO take to show results?

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Critical technical fixes like crawl errors and indexation issues can show results within 2–4 weeks as Googlebot re-crawls and re-indexes your corrected pages. Core Web Vitals improvements and site speed gains typically show ranking impact within 4–8 weeks. A full technical SEO overhaul — including structured data, URL restructuring and JavaScript SEO — usually produces measurable organic traffic improvement within 60–90 days. Results compound over time as Google's trust in your site infrastructure grows.

What is included in your 200-point technical SEO audit?

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Our 200-point audit covers 8 major categories: crawlability (38 points), indexation (32 points), page speed and Core Web Vitals (44 points), site architecture and URLs (28 points), structured data (22 points), mobile and UX (20 points), JavaScript and rendering (12 points), and security and HTTPS (16 points). Every issue is categorised by severity and delivered with plain-English explanations and developer-ready fix instructions. The audit typically takes 5–7 business days to complete.

Do you fix the issues or just audit them?

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We do both. Our technical SEO service is a complete fix service — not just a report delivery. After the audit, our technical team implements fixes directly in your CMS (WordPress, Shopify, Webflow, etc.), collaborates with your development team for custom builds, or provides developer-ready specifications for complex backend changes. We validate every fix after implementation to confirm it's working correctly before closing the issue.

What is crawl budget and why does it matter?

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Crawl budget refers to the number of pages Googlebot will crawl on your website within a given timeframe. For smaller sites (under 1,000 pages), crawl budget is rarely a critical concern. However, for larger websites — particularly e-commerce stores with thousands of product and filter pages — crawl budget management is essential. Wasting crawl budget on low-value pages (session IDs, filter combinations, thin pages) means Googlebot may not reach your most important pages. We optimise crawl budget through robots.txt directives, canonical tags, noindex rules and XML sitemap hygiene.

Can you do technical SEO for JavaScript-heavy websites?

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Yes — JavaScript SEO is one of our specialisms. Sites built on React, Angular, Vue, Next.js or Nuxt.js present unique rendering challenges for Googlebot. Depending on your rendering approach (CSR, SSR, ISR, static generation), we diagnose exactly what Google sees versus what users see using GSC's URL Inspection tool and rendering simulations. We then implement the correct solution — whether that's migrating to server-side rendering, setting up dynamic rendering, or implementing pre-rendering — to ensure all your content is fully visible to Google.

Do you help with website migrations?

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Yes. Website migrations — whether domain changes, HTTP to HTTPS, platform migrations (e.g. from custom code to WordPress or Shopify), URL restructures or international expansions — carry significant SEO risk if not executed correctly. We provide pre-migration audits, complete redirect mapping, post-migration monitoring and recovery strategies to minimise traffic loss and preserve the ranking equity you've built. Poorly executed migrations are one of the most common causes of catastrophic, long-lasting organic traffic loss.
Free Technical SEO Audit

Get Your Free 200-Point Technical SEO Audit

Our technical SEO consultant will perform a comprehensive health check of your website's infrastructure and deliver a prioritised report with every critical issue — completely free of charge, no obligation.

Crawlability & indexation analysis
Core Web Vitals & page speed assessment
Duplicate content & canonical audit
Structured data review
Mobile-first indexing check
Personalised technical fix roadmap

⏱ 2 minutes to request. Senior technical SEO consultant responds within 24 hours.

Request Your Free Technical Audit

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